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Voice Over Commercial Scripts

Every artist or artisan needs to practice! If you're a dancer and want to pirouette on the stages on Broadway, you'd go to the studio and spin. If want to sing Violetta in La Traviata at the MET, singing scales would be a daily task. If you're a writer, opening up the computer or clicking on a typewriter to add to that novel you will never publish, is part of the job. If you want to be in the new voice of Dodge, you jump on the computer and pull up a Dodge script and break it down. Practice is key. Practice is life. Practice is what you do everyday to become great.


Okay, so you're on board and want to practice. But you don't know where to begin. How do you find scripts? How do you know what you need to practice? You don't have an agent or manager who sends you auditions. Those have scripts, right? You're not yet ready to pay hundreds of dollars to get on one of the pay to play sites? Or maybe you do have an agent or manager but auditions don't count as craft work. (Auditions never count as craft work. Auditions ARE the job. Do not practice while you're working). So, what are you supposed to do? I guess nothing...throw your hands up and give up! Right? (hope you all noted the sarcasm there). Of course not!


You can either grab a script from a commercial voice over script library, write original scripts yourself or find and adapt commercial copy written for print. Here's where you need to go how do it.



Commercial voice over script library websites:


Edge Studio

This library of voice over scripts is a little outdated and odd but that kind of makes it even better to find scripts through this site because you can practice how to make poorly written copy shine! Also, many are short as well. Shorter scripts help you practice your pacing.


Categories:

  • Commercial

  • Automotive

  • Characters

  • Dialogue commercials

  • Finance & Insurance

  • Food & Beverage

  • Health & Beauty Aids

  • Imaging

  • Infomercial

  • Kids & Family

  • Political

  • Promo & Trailer

  • Public Service Announcement (PSA)

  • Retail

  • Travel & Entertainment


Voices

There aren't hundreds upon hundreds of scripts in this library, however, they are categorized really clearly by type and length. They also give tips and strategies for how to practice each genre which is great help for beginner voice actors or professionals who might be in a rut. Always good to get a different perspective and flex your curiosity muscles.

  • Car Commercial Scripts

  • Entertainment Commercial Scripts

  • Events and Special Occasion Commercial Scripts

  • Banking and Financial Scripts

  • Healthcare Scripts

  • Real Estate Commercial Scripts

  • Retail Commercial Scripts

  • Travel Commercial Scripts

  • Scripts for Seasonal Ads

Voice Actor Websites

These folks are pretty delightful humans and their library of voice over scripts is equally so. This library is MASSIVE. You won't have to sift through many pages to get to commercial scripts that are usable, HOWEVER, since libraries are alphabetized, skip over to pages 15 or 47 to get to scripts that are a little more obscure and get your creativity juices flowing.

  • Automotives

  • Business

  • Dialogue

  • Financial Industry

  • Food & Beverage

  • Health & Beauty Aids

  • Healthcare

  • Imaging

  • Infomercial

  • Kids

  • Political

  • Professional Services

  • Promo & Trailer

  • Promotional

  • Public Service Announcement (PSA)

  • Radio

  • Live Event

  • Real Estate

  • New Home

  • Real Estate Agent

  • Rental

  • Retirement Community

  • Religious

  • Retail

  • Transportation

  • Travel & Entertainment

Global Voice Academy

While the voice over script library isn't too vast, I like that they are labeled by brand. This way, if I wanted to work on the branding voice for a specific company, I can easily pull a script on this site. Plus, GVAA has that incredible rate guide so it's a website so bookmark this website and refer to it often.


Brands:

  • Apple

  • Burger King

  • Golden Corral

  • Honda

  • Hooters

  • Levi's

  • Pizza Hut

  • Pringles

  • Subway

  • TJ Maxx

  • and more!

Voiceover Kickstart

Guy Michael's runs this site. I know very little about it but I love how short, sweet and listed by client this script library is. The scripts don't appear to be in alphabetical order so I really enjoy this site for roll the dice practice. Check out this site for extra resources as well.


Brands:

  • Nike

  • Viking Cruises

  • Ralph Lauren

  • Puma

  • Pampers

  • Spotify

  • and more!


Knowing how to write copy is a great great skill to have. Many voice actors off copy writing as an extra service to their clients. Plus, the more you understand how to write, the easier it will be to break down your script as a voice actor.


Here are some tips, in no specific order, that will help you along the way from Voquent:


"1. Stay concise. Brevity is the key to communication. It is a lot easier to expand on a line or thread that really works than trying to trim and consolidate excess lines later. Furthermore, your audience has an unforgivingly short attention span, particularly in audio-only productions. In most cases, they will still be distracted by their visual environment. Also, try to avoid making multiple points or ideas in the same line. Resist the urge to add an abundance of depth. Passive and causal audiences become apathetic when forced to process complex messages. Simplicity is gold.

2. Speak visually and actively. A great exercise is to assume that the listers are blind. Use active verbs in your script to keep the emphasis on the people who act. Active voice is where the subject is the actor of the verb, and this pulls in the audience. Passive voice, where the subject is the target of the action, has the opposite effect. Use adjectives and adverbs sparingly. Does this mean you should wage a holy war against every single word that ends with ‘-ing’ (“sitting”, “crying”, “winning”)? No. Just remember that an abundance of adjectives and adverbs will accumulate distance from the audience.

3. Establish a tempo and stick with it. Good voice-over scripts follow a cadence, and their flow should determine how short your lines need to be. In general, the sharper those sentences are, the better. The best way to maintain timing is to read them aloud. This is an ideal time to identify what music, if any, is going to be used. Music introduces a rhythm that will influence and determine where to stress particular intonations or break sentences apart. Mesmerize your audience with a perfectly paced voice-over script.

4. Make strategic use of pauses. If you follow a sentence with a single beat of silence, it adds power and resolve. The introduction of pauses at any stage enables your audience to process the story. For a video script, silence has a way of forming a unique emotional tone. Its deliberate use is a very effective way to build a sense of sincerity. Use these to your advantage, and be sure to notarise this clearly in the script.

5. Write for speaking as opposed to reading. Keep reading your text out loud. Does the spoken version of the words sound like what you actually hear in conversation, or does it sound like a dissertation? Remember: people will inherently use shorter words when they speak with each other. They will also naturally interrupt each other frequently in dialogue, often when the other has paused for breath. It is hard not to cringe when you watch two soap opera characters who are supposed to be in a heated argument. They seem to take turns to exchange heated monologues within inhumane patience. Audiences quickly disengage when it’s evident that someone is reading from a script.


6. Avoid Word Repetition. Use the same word or group of words for effect or emphasise a point only when essential. Otherwise, steer clear of repeating yourself at all costs, especially in the same sentence or in adjacent lines. It sounds as bad as it reads. This might seem obvious, but it remains surprisingly and painfully familiar in non-edited (or poorly edited material). There are many applications available for detecting and replacing repeated words, so there’s no justification for this.

7. Intentional alliteration. You’re writing a script, not a tongue twister. Except for nursery rhymes, you should avoid a run of alliterative words and particularly those beginning with S, P, B, C, K and T (“Sells Seashells”, “Proper Cup of Coffee,” etc.). This doesn’t just apply to two or more words. It can apply to a single word with multiple syllables (like “Ferarri”). Sparing use of alliteration can be very powerful. Here is an infamous example: Martin Luthor King’s “I Have a Dream Speech”. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” He repeats the hard “c” sound, which strengthens the emphasis on his focus on his children."



Finally, copy is EVERYWHERE!! On billboards and bus stops and magazines and pop ups and instagram and everywhere! We are a society lousy with being advertised to. Grab your nearest mailer and read it! Go ahead. Practice. Work. Book!


You got this! Now go play!